Sales Manager

1. **Strategic Planning:** Develop and implement comprehensive sales strategies for on trade and off trade channels to achieve sales targets and objectives.

2. **Team Leadership:** Lead, motivate, and manage a high-performing sales team. Provide guidance, support, and training to ensure the team meets and exceeds sales targets.

3. **Customer Relationship Management:** Build and maintain strong relationships with key clients, distributors, and retailers. Identify new business opportunities and cultivate partnerships to expand market presence.

4. **Market Analysis:** Stay abreast of industry trends, competitor activities, and market dynamics. Use market insights to identify opportunities for growth and adjust sales strategies accordingly.

5. **Budget Management:** Develop and manage sales budgets, ensuring effective allocation of resources to maximize ROI. Monitor and report on sales performance against targets.

6. **Collaboration:** Work closely with cross-functional teams, including marketing, supply chain, and finance, to ensure seamless execution of sales strategies and initiatives.

7. **Training and Development:** Implement training programs to enhance the skills and knowledge of the sales team. Foster a culture of continuous learning and improvement.