Social Media Manager

CORE IMPACT

• Brand Engagement & Growth: Develop and implement tailored social media strategies that align with each client’s brand identity, objectives, and target audience. Foster vibrant online communities and be able to deliver measurable engagement and audience expansion.
• Data-Driven Performance & Insights: Track key performance indicators (KPIs) such as engagement, impressions, follower growth, and conversions to assess content effectiveness. Provide clients with in-depth performance reports, competitor insights, and strategic recommendations to enhance social media impact. Collaborate with paid media teams to align organic and paid strategies, ensuring a cohesive and results-driven approach.

CORE RESPONSIBILITIES

• Strategy: Develop and execute a comprehensive social media content strategy aligned with brand objectives. Create, edit, and publish engaging visual, written, and video content for platforms like Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and YouTube. Stay ahead of social media trends, hashtags, and platform updates to keep content relevant and engaging. Maintain a consistent brand voice and aesthetic across all social channels.
• Engagement & Growth: Monitor, respond to, and engage with followers to foster a strong online community. Collaborate with influencers, brand ambassadors, and partners to amplify reach. Implement engagement strategies to increase followers, shares, and user-generated content.
• Performance: Track key metrics (e.g., engagement rates, impressions, follower growth, conversions) and prepare reports on content performance. Use insights to optimize content strategies for higher impact and audience engagement. Conduct competitor analysis and identify opportunities for brand differentiation.
• Campaign Management: Work closely with designers, videographers, and copywriters to develop high-quality content. Partner with paid media teams to align organic and paid social strategies. Support campaign launches, brand promotions, and influencer collaborations.
  Reporting: Prepare comprehensive campaign reports. Provide clients with analysis on key performance indicators (KPIs) and make data-driven recommendations on the most effective media channels, platforms, and formats to reach the target audience.
• Through-the-Line Mastery: Upskill yourself on digital, creative, above-the-line, and below-the-line media. Continuously upskill in digital, creative, above-the-line, and below-the-line media, ensuring expertise in emerging marketing technologies, tools, and trends. Ensure you are able to sell through-the-line media to your client based on their needs.

OPERATIONAL EXCELLENCE

• Professional working proficiency in English (essential) and local language (advantageous).
• Deadline-driven. Demonstrate good project management skills and effectively lead projects with cross-functional colleagues or external partners.
• Communicate timeously (calls, emails, texts, calendar invites).

SUBJECT MATTER EXPERT

• Social media, strategy and Simply Black subject matter specialist.
• Robust technical understanding of how social media platforms operate when targeting audiences and be familiar with how consumers interact with the platforms.
• Knowledge of the client’s business, including competitive activity, local and global industry, and consumer trends.
• Display cross-cultural sensitivity and understanding. Able to match market offerings with client objectives and collaborate with in-market experts to ensure the best outcomes for the business unit and client.

RELATIONSHIP BUILDING AND INFLUENCE

• Put the client experience at the heart of every encounter and proactively foster ‘Client Delight’. Develop and nurture trusting client relationships.
• View suppliers as strategic partners in delivering excellent client service.
• Develop positive cross-functional internal relationships. Collaborate with internal teams to deliver unique media experiences and campaigns and ensure they align with client expectations.
• Able to effectively facilitate group conversations. Use correct tone, grammar, and spelling when communicating and tailor the communication to ensure clarity for the audience.

COMMERCIAL ACUMEN

• Excellent sales skills. Drive digital first and through the line objectives.
• Negotiate skillfully with internal and external groups.
• Responsible for campaign and project close-out, adhering to internal billing protocol by meeting deadlines and identifying and reporting issues timeously.

 

INNOVATION

• Think creatively. A brainstorming value-add.
• See problems as opportunities for innovation and approach problems with a solutions mindset.
• Able to interpret data and use data to develop strategies to improve performance.

 

PERSONAL MASTERY

• Thrive in fast-paced media environment.
• Champion high performance in self. Strive for excellence in all spheres.
• Aware of strengths, weaknesses, and emotions. Actively seek and deliver feedback.
• Pursues growth and development. Looks for opportunities and sets goals to enhance skills and knowledge.
• Demonstrates agility. Responds quickly and effectively to changing situations. Adjusts plans and priorities as needed.
• Maintains focus on tasks and goals. Avoids distractions and procrastination. Follows through on commitments.

 

SPECIAL PROJECT

• Each employee is expected to take on a special project that a) contributes to growth in business unit, b) streamlines processes, or c) positively impacts workplace happiness. This will be determined by the employee and their leader on an annual or bi-annual basis.

 

SB VALUE ALIGNMENT

• Simply Black’s values are more than words on a wall, and we hold all members of the Tribe to the same high standard. Living the organisational values is crucial to your success at Simply Black and this is measured throughout the year.

SB SUCCESS METRICS

(What tools we will use to measure success) •

• Commercial Success: Budget Management + Invoicing + Billings + Growth
• Client Experience: Annual Client Service Survey + Contract Retention
• Success Tracker: Simply Black’s bi-annual internal performance assessment tool
• Planit: Simply Black’s Internal Planning and Buying Tool
  Awards

SB GROWTH PHILOSOPHY

At Simply Black we value holistic growth. The primary focus will always be internal growth (or personal mastery), but growth in the form of organisational movement such as a role change is dependent on three key factors:

(a) Success in Current Role: Continued excellence in a) Key Impact b) Success Drivers (role KPIs) and c) Values contribution.

(b) Business Readiness: This relates to overall financial success, year-on-year growth, operational gaps, client demand, or strategic needs.

(c) Industry Need: The media industry changes rapidly, and as a forward-thinking organization, we need to adapt accordingly.

REQUIREMENTS

• 2+ years of experience in social media management, content creation, or digital marketing.
• Proficiency in social media scheduling tools (e.g., Sprout Social, Hootsuite, Later) and analytics platforms.
• Strong skills in copywriting, video editing, and basic graphic design (Canva, Adobe Suite are a plus).
• Understanding of SEO for social media, trends, and best practices.
• Ability to multitask, meet deadlines, and work in a fast-paced environment.
• Passion for storytelling, brand building, and audience engagement.

As you apply, indicate “ZAMBIA-SOCIAL MEDIA MANAGER” in the subject of the email.